Simplify complex bookings
Simplifying a booking system with multiple variables (time, pitch, equipment, teams).
OVERVIEW
SACA is a platform that allows users to book football matches, pitches, and equipment. The product aimed to streamline how individuals and teams organize games, removing friction from booking and management.
My role: Product & UI/UX Designer. Scope: UI/UX Design of Mobile App, Web App and Landing Page. Duration: 5 Months.
THE CHALLENGE
Work across devices
Ensuring the flow was fast and frictionless on both desktop and mobile.
BRAND STRATEGY
Created a clear, step-by-step booking flow optimized for speed and ease.
Added contextual prompts and summaries to reduce confusion during scheduling.
Built a responsive design system that maintained usability across devices.
DELIVERABLE
Designed the landing page and website to clearly communicate features and drive bookings.
Designed the web app and mobile app for booking matches, renting equipment, and managing schedules.
Built an admin web application to handle user management, bookings, and event operations.
Created marketing materials such as flyers for events and campaigns.
RESULT
Increased successful bookings by 45% through a more streamlined booking experience.
Reduced drop-off rates during booking by simplifying input requirements.
Significantly improved user satisfaction, reflected in app store reviews and repeat usage.
