Bring information together
Make accounts and financial activity understandable within one product experience.
Walletblend
OVERVIEW
Walletblend is a financial management design project aimed at Gen Z. The product direction brings bank accounts, cards and investments together to give people a consolidated view of income, expenses and net worth.
The work spans a brand identity and a mobile app showcase, connecting the promise of simpler financial organisation with the screens people would use day to day.
THE CHALLENGE
The design brief centred on making a fragmented financial picture easier to understand. The interface needed to present account balances and spending information clearly, while the identity needed to communicate trust and approachability.
Build an approachable identity
Communicate reliability without making the product feel distant from its Gen Z audience.
Keep mobile screens clear
Organise balances, spending and account information within a compact layout.
BRAND STRATEGY
The logo uses a stylised wallet with compartments to represent different parts of a financial life. The name combines the idea of a wallet with bringing accounts together.
Marcellus and Kaisei Opti provide the typography direction. Blue and black communicate confidence, while peach and Mindaro add warmth and a more approachable tone.
DELIVERABLE
The mobile showcase includes onboarding, PIN access, an account overview, spending charts and card-related screens. The brand work includes logo construction, colour and typography specifications, campaign graphics, a tote bag and billboard applications.
RESULT
The delivered design work combines a distinct wallet-inspired identity with a consistent mobile interface and promotional applications. The app showcase and brand presentation use the same visual language to express the idea of a simpler financial overview.
